The rules of engagement, written in plain English.

Section 1

Acceptance of terms

By accessing avantscale.co, submitting a form on this site, or engaging Francis Dave Rutor Mendoza through the AvantScale brand for services, you agree to these Terms of Service. If you’re agreeing on behalf of a company, you confirm you have the authority to bind that company.

Where you’ve signed a separate written service agreement or statement of work with AvantScale, that document governs the specifics of your engagement (scope, price, timeline). These Terms fill any gaps it doesn’t address and continue to apply to your use of this website regardless.

Section 2

Our services

AvantScale provides digital growth services including but not limited to:

• SEO (Search Engine Optimization) — improving organic visibility on traditional search engines.
• AEO (Answer Engine Optimization) — improving the likelihood of being cited by AI assistants such as ChatGPT and Gemini.
• GEO (Generative Engine Optimization) — improving visibility in AI-generated search overviews such as Google AI Overviews.
• Local SEO — Google Business Profile optimization, map pack visibility, and citation and listings consistency.
• PPC campaigns — paid search and social advertising on platforms including Google Ads and Meta.
• AI-powered content with human review, AI accuracy protection, smart social media management, and citation and review management.
• Website design, build and ongoing management (WordPress/Gutenberg), graphic design and brand identity, and monthly performance reporting and analytics.

The specific services, deliverables, timeline, and price for your engagement are set out in your proposal, statement of work, or service agreement — not in these general Terms.

Section 3

No guaranteed results

What we do commit to is described in your service agreement as specific, measurable activities — for example, technical fixes implemented, content published, structured data deployed, and citations tracked across defined answer engines on a defined cadence. We report on outcomes honestly, including when results are slower than hoped, rather than promising numbers we can’t control.

Section 4

The Citation Guarantee, explained

AvantScale’s “Citation Guarantee” is a commitment about how we work, not about results. It sits alongside Section 3 and does not override it. For every retainer account, it means:

• We track the priority questions agreed in your service agreement on the answer engines named there, every month, and show you where your business appears and where it doesn’t.
• When an AI answer conflicts with the facts you’ve approved, we log the discrepancy with its likely source and a severity rating.
• We propose a correction for each logged discrepancy and apply it at the source, where we have access, only after you approve it.
• A human specialist reviews and signs off on all work before it is published or delivered to you.
• Your monthly report shows what we tested, what we found and what we changed.

This is a guarantee of process and transparency. AvantScale does not guarantee rankings, traffic, revenue, patient volume, review removal, or inclusion in any third-party AI answer, and no such guarantee is made or implied here or in your service agreement.

Section 5

Client responsibilities

Timely results depend on both sides. As a client, you agree to:

• Provide accurate business information and prompt access to necessary accounts (website, Google Business Profile, analytics) when requested.
• Review and approve content, structured data, or published claims within a reasonable time, so schedules aren’t delayed on our end.
• Tell us about material business changes (services, locations, claims you can legally make) that affect what we publish on your behalf.
• Keep your own login credentials secure and notify us promptly of any suspected unauthorized access.

Section 6

Payment terms

• Invoicing — retainer fees are invoiced in advance of the service period unless your agreement states otherwise; project-based fees follow the milestone schedule in your proposal.
• Due date — invoices are due per the terms stated on the invoice, typically 15 days from issue.
• Late payment — accounts more than 15 days past due may have work paused until the balance is settled, and may accrue interest at a rate disclosed on the invoice, where permitted by law.
• Refunds — fees for work already performed are non-refundable. If we haven’t started work in a billed period, contact us and we’ll work out a fair resolution.
• Currency and taxes — fees are quoted and billed as stated in your agreement; you’re responsible for any taxes applicable in your jurisdiction unless we’ve agreed otherwise in writing.

Section 7

Intellectual property

Section 8

Confidentiality

Both parties agree to keep confidential information (business data, account access, strategy discussions, pricing) private and use it only for the purposes of the engagement. This obligation survives termination of any service agreement. For how we handle personal data specifically, see our Privacy Policy.

Section 9

Term and termination

Retainers start with a 3-month initial term unless your service agreement states otherwise. After that, engagements run month-to-month and either party may terminate with 30 days’ written notice by email. Fees for work performed up to the termination date remain payable.

AvantScale may suspend or terminate services immediately if payment is significantly overdue, if you request work that would violate applicable law or a platform’s terms of service (for example, manipulative link schemes or fabricated reviews), or if continuing the relationship becomes commercially unreasonable for either party.

On termination, we’ll provide a reasonable handover of account access and completed deliverables you’ve paid for.

Section 10

Limitation of liability

This site and our services are provided on an “as is” and “as available” basis. Nothing in these Terms limits liability that cannot legally be limited, such as liability for fraud or gross negligence.

Section 11

Third-party platforms

Our services often involve or reference third-party platforms — Google, Meta, ChatGPT, Gemini, Microsoft Copilot, hosting providers, and others. AvantScale is not responsible for the availability, accuracy, policies, or behavior of these platforms, including algorithm changes that affect your visibility. Use of any third-party platform is subject to that platform’s own terms.

Section 12

Acceptable use of this site

You agree not to misuse avantscale.co — including attempting to gain unauthorized access to our systems, submitting fraudulent or spam form entries, scraping the site at scale, or using it to distribute malware. We may block access from any source we reasonably believe is doing so.

Section 13

Governing law and disputes

These Terms are governed by the laws of the Republic of the Philippines, without regard to conflict-of-law principles. For clients based outside the Philippines, your signed service agreement may specify a different governing law or dispute resolution process — where it does, that provision controls over this section.

Before pursuing formal action, both parties agree to attempt to resolve any dispute in good faith through direct discussion.

Section 14

Changes to these terms

We may update these Terms from time to time. We’ll update the “Effective” date above when we do, and for material changes affecting active clients, we’ll provide notice by email. Continued use of the site or continued engagement after a change means you accept the updated Terms.

Change log (these terms were first published on September 15, 2026):

October 7, 2026: Section 4 (the Citation Guarantee) rewritten to describe our process only. Section 7 now requires written client approval before any case study or portfolio piece is published.

Section 15

Contact us

Questions about these Terms, an active engagement, or an invoice can go to: