Pricing
Simple monthly retainers. No guesswork.
Three direct-client tiers built from the same eight core services, drawn from the 13 AvantScale services. Every tier includes the Citation Guarantee: a documented monitoring and correction process, never a promise about rankings, traffic, or patient volume. A human specialist signs off before anything ships.
Francis-led, with vetted independent specialists on assigned work, covering US, UK, and Australian time zones and priced as a genuine alternative to hiring locally, not a discount shortcut.
Scope comparison
Same eight services in every tier. Scope, not service selection, is what scales with price.
3
direct-client retainer tiers, from $600 per month
13
services across 5 categories; 8 in every retainer
USD
prices exclude taxes, ad spend, and third-party fees
3 months
initial term, then 30 days’ notice
Direct-client retainers
Pick a tier. See exactly what ships.
All prices quoted in USD. This schedule applies to direct clients in the US, UK, and Australia; Philippine direct and Philippine agency-partner work is quoted under separate PHP schedules. Prices exclude taxes, ad spend, premium software, and third-party fees unless expressly included. Full scope for every tier is detailed below the cards; this is the compressed view.
Starter
from $600
per month
One small business, clinic, or single location establishing its search and AI visibility foundation.
One website, one Google Business Profile
Technical and on-page SEO maintenance for priority pages.
Local SEO baseline
Business-information consistency, core citation monitoring, and up to 5 eligible directory submissions or corrections during onboarding.
AEO/GEO monitoring
10 agreed priority questions across 3 agreed answer engines.
8 monthly outputs
Content creation and page optimization: new articles, page updates, metadata or technical fixes, in the mix you choose each month. One output covers up to 1,000 words: standard articles use 1 output, technical or medical articles use 2, and pillar pages use 3.
Monthly AI accuracy & review check
Recommended responses or corrections included.
Monthly report + 1 strategy call
Plain-language performance summary.
Professional
(Recommended)
from $1,200
per month
Growing clinics and service businesses that need consistent execution across traditional and AI search.
Everything in Starter
One brand, up to 2 locations, expanded page coverage.
Deeper technical SEO
Internal linking, schema, entity and conversion-page optimization.
Full AEO + GEO program
25 priority questions across up to 4 answer engines.
16 monthly outputs
Content creation and page optimization: new articles, service-page updates, metadata or technical fixes, in the mix you choose each month. One output covers up to 1,000 words: standard articles use 1 output, technical or medical articles use 2, and pillar pages use 3.
Active AI accuracy protection
Discrepancy tracking, up to 2 minor source corrections monthly.
Proactive citation & review management
Local SEO with review-response support; up to 10 eligible directory submissions or corrections per location during onboarding (up to 2 locations).
Monthly dashboard + written analysis
Plus one strategy call.
Enterprise
from $2,500
per month
Multi-location, regulated, competitive, or operationally complex organizations.
Everything in Professional
Custom location, website, and stakeholder scope.
50+ tracked priority questions
Across 4 or more answer engines, based on scope.
24–32 monthly outputs
Content creation and page optimization: new articles, page updates, metadata or technical fixes, in the mix and allocation defined in the proposal. One output covers up to 1,000 words: standard articles use 1 output, technical or medical articles use 2, and pillar pages use 3.
Multi-location accuracy workflows
Citation and review handling with escalation rules; baseline allowance of up to 20 eligible directory submissions or corrections per contracted location during onboarding.
Custom reporting + stakeholder calls
Specialist or contractor support where required.
PPC, Smart Social, video creation and YouTube management, website builds and care plans, graphic design and brand identity, and standalone audits are priced separately below; they are not bundled into the three retainers above.
Scope comparison
What changes tier to tier
All three retainers combine the same eight services. Scope, not service selection, is what scales with price.
Swipe sideways to compare all three tiers →
| Included in every tier | Starter: from $600 | Professional: from $1,200 | Enterprise: from $2,500 |
|---|---|---|---|
| Locations / brand scope | 1 website, 1 location | 1 brand, up to 2 locations | Custom multi-location scope |
| AEO/GEO tracked questions | 10 questions | 25 questions | 50+ questions |
| Answer engines checked | 3 engines | Up to 4 engines | 4+ engines |
| Monthly outputs (content or optimization) | 8 | 16 | 24–32 |
| Outputs per article | 1 per standard article; 2 per technical or medical; 3 per pillar page | 1 per standard article; 2 per technical or medical; 3 per pillar page | 1 per standard article; 2 per technical or medical; 3 per pillar page |
| Technical SEO depth | Priority-page maintenance | Internal linking, schema, entity, conversion pages | Advanced entity architecture, custom scope |
| AI accuracy protection | Monthly check | Active, 2 corrections/mo | Multi-location workflows + escalation |
| Citation & review management | Core monitoring | Proactive, with review responses | Multi-location, escalation rules |
| Reporting | Monthly report + 1 call | Dashboard + written analysis + 1 call | Custom reporting + stakeholder calls |
| PPC, social, video, website, brand identity | Priced separately | Priced separately | Separate unless named in the proposal |
Every service, in depth
The 13 AvantScale core services
The retainers above bundle eight of these: SEO, AEO, GEO, Local SEO, AI-powered content, AI accuracy protection, citation and review management, and performance reporting. The remaining five (PPC, Smart Social, video creation and YouTube management, website design and management including care plans, and graphic design and brand identity) are scoped and priced on their own, shown here with standalone and add-on rates.
01 · Search & Visibility
Get found in Google, ChatGPT, and Gemini
SEO: Search Engine Optimization
Improve visibility on standard Google searches and local map packs through technical, on-page, and entity-level optimization.
Starter
Professional
Enterprise
Bundled in all three retainers. Scope (page coverage, technical depth) scales by tier.
AEO: Answer Engine Optimization
Structure your data so ChatGPT and Gemini can understand and cite your brand accurately, not just index it like traditional crawlers.
Starter
Professional
Enterprise
Bundled. 10 questions/3 engines (Starter) → 25/4 (Professional) → 50+/4+ (Enterprise). Extra engines: $3 per tracked question per engine per month ($30 Starter, $75 Professional, from $150 Enterprise).
GEO: Generative Engine Optimization
Optimize content structure and passage extraction so your brand appears inside Google’s AI Overviews.
Starter
Professional
Enterprise
Bundled alongside AEO under the same tracked-question allowance per tier.
Local SEO & Google Business Profile
Map-pack rankings, Google Business Profile optimization, and citation/listing consistency for “near me” searches.
Starter
Professional
Enterprise
Bundled: baseline (Starter) → proactive review-response support (Professional and up). Includes up to 5 eligible directory submissions or corrections per location during onboarding at Starter, up to 10 at Professional (up to 2 locations), and a baseline allowance of up to 20 per contracted location at Enterprise.
PPC Campaigns
Instant leads via targeted Google Ads and Meta campaigns. Ad spend is paid directly to Google/Meta and never included in the management fee.
Add-on
Not in standard retainers
Greater of $550/mo or 15% of spend (single platform); greater of $850/mo or 15% combined (Google + Meta); greater of $1,250/mo or 12% (advanced/multi-location). Setup $500 (single platform), $750 (Google + Meta), from $1,000 (advanced).
02 · Content
AI-drafted, human-verified
AI-Powered Content (with Human Polish)
High-quality blogs and page content, drafted with AI assistance and fact-checked line by line by a human expert before publishing. Social posts and video are scoped and priced separately from the core retainers.
Starter
Professional
Enterprise
Retainer outputs: 8 / 16 / 24–32 a month (Starter / Professional / Enterprise), used for new articles, page optimization or a mix you choose each month. One output covers up to 1,000 words: a standard article uses 1 output, technical / SaaS and medical / high-trust articles (up to 1,500 words) use 2, and pillar pages (up to 2,500 words) use 3. Standalone article rates are listed under Add-ons & Standalone. Short/long-form video and YouTube channel management: custom quoted, see Social & Engagement.
AI Accuracy Protection
Prevents AI bots from inventing false information, wrong policies, or incorrect pricing about your business. It is the technical backbone of the Citation Guarantee.
Starter
Professional
Enterprise
Bundled. Standalone: Accuracy Foundation $750 one time; monitoring $190/mo; multi-location from $450/mo.
04 · Website & Design
Built once, priced by scope
Website Design & Management
Custom WordPress + Gutenberg design and build, plus ongoing maintenance, updates, and content management.
Project
Not in standard retainers
Essential (5 pages): $1,800. Growth (10–15 pages): $3,500. Authority (16–30 pages): from $6,500. Care plans from $100/mo. AI-built site cleanup: quoted after a free review.
Graphic Design & Brand Identity
Full visual brand kits (logo, logomark, color palette, and typography) for clients who need a polished, cohesive identity.
Project
Not in standard retainers
Logo Foundation: $650. Brand Identity: $1,450. Brand System: $2,900. Logo and brand asset cleanup: quoted after a free review.
05 · Reporting & Analytics
Plain-language, client-facing
Performance Reporting & Analytics
Monthly reporting on rankings, AI Share of Voice, and traffic/lead metrics in a clear, client-facing dashboard: no raw exports, no jargon.
Starter
Professional
Enterprise
Bundled in every retainer: monthly report + 1 call (Starter) → dashboard + written analysis (Professional) → custom reporting + stakeholder calls (Enterprise).
One-time & add-on rates
Standalone pricing, direct clients
All prices quoted in USD, priced against current US, UK, and Australian market rates for the same scope of work. Custom or high-volume work is quoted separately (see White-Label Partner Retainers below for agency fulfillment).
One-time AI visibility & GEO audits
Snapshot audit
$650
Full Audit (one-time; 25–40 prompts tested, 90-day roadmap)
$1,450
Competitive / multi-location audit
from $2,900
Smart social media (standalone)
Smart Social 12
$500/mo
Smart Social 20
$700/mo
Smart Social 30
$1,050/mo
Extra static post $40 · carousel $60 · short video from supplied footage $100–$180.
Website design (project)
Essential, 5 pages
$1,800
Growth, 10–15 pages
$3,500
Authority, 16–30 pages
from $6,500
AI-built site cleanup, one-time
Quoted
One consolidated revision, analytics + Search Console setup, and a 30-day defect warranty included. AI-built site cleanup is quoted after a free review.
Website care (monthly)
Essential Care
$100/mo
Managed Care
$190/mo
Priority Care
$350/mo
Protects an existing healthy site; not unlimited development. Approved overage $40/hour.
Graphic design & brand identity
Logo Foundation
$650
Brand Identity
$1,450
Brand System
$2,900
Logo cleanup, one-time
Quoted
Brand asset cleanup, one-time
Quoted
Naming, trademark work, and printing are excluded. Cleanups refine a logo or graphics you already have and are quoted after a free review; if a logo needs a full redesign, we’ll recommend Logo Foundation instead.
AI accuracy protection (standalone)
Accuracy Foundation
$750
Monthly monitoring
$190/mo
Multi-location monitoring
from $450/mo
Includes fact sheet, schema review, discrepancy log, and correction recommendations.
Citation & review management (standalone)
Citation Cleanup (one time)
$550
Citation + Reviews
$290/mo
Multi-location
from $550/mo
Guaranteed removal, fake reviews, and review gating are excluded.
Article rates & pillar pages
| Article type | Max length | Est. work time | Rate |
|---|---|---|---|
| Standard | 1,000 words | 1 hr | $40 |
| Technical / SaaS | 1,500 words | 1.5 hrs | $55 |
| Medical / high-trust | 1,500 words | 2.5 hrs | $95 |
| Pillar page | 2,500 words | 5–7 hrs | $190–$265 |
Work times are planning estimates for research, writing, fact-checking, metadata and one included revision. They are not turnaround times; delivery dates are set from confirmed production start after a complete brief. Larger or specialist work is defined in your proposal.
For US, UK, and Australian agencies
White-label partner retainers
Per-client-account wholesale pricing. You handle sales, primary account management, and final client approval; we stay invisible to your client and deliver under your brand. Philippine agencies are quoted under a separate PHP schedule.
White-Label Starter
From $450
per client / month
One brand, one website, one location.
Core SEO, AEO, GEO, Local SEO
Full fulfillment across all four disciplines.
10 tracked priority questions
Across 3 agreed answer engines.
8 monthly outputs
Articles, page optimization or a mix, chosen each month.
Unbranded monthly report
Plus accuracy, citation, and review checks.
White-Label Professional
From $900
per client / month
One brand, up to 2 locations, broader page coverage.
Everything in White-Label Starter
Plus deeper technical and local execution.
Technical SEO, schema, internal linking
AEO and GEO execution included.
25 tracked priority questions
Across up to 4 answer engines.
16 monthly outputs
Articles, page optimization or a mix, chosen each month. Unbranded dashboard and documented recommendations.
Partner strategy support
Direct support for your account managers.
White-Label Enterprise
From $1,800
per client / month
Custom multi-location, multi-market, or high-volume fulfillment.
Everything in White-Label Professional
Scaled to regulated or high-volume accounts.
50+ tracked questions
24–32 monthly outputs, with articles and page optimization in the agreed mix, as a typical starting scope.
Custom technical + reporting workflows
Entity, schema, citation, and accuracy programs.
NDA & non-solicitation terms
Dedicated communication and service levels in the agreement.
White-label PPC: greater of $440/mo or 12% of spend, plus $400 setup (one platform); greater of $680/mo or 12% of combined spend, plus $600 setup (Google + Meta); greater of $1,000/mo or 10%, plus $800 setup (advanced/multi-location). White-label websites: from $1,500 (Essential) to $5,500+ (Authority). White-label article rates (wholesale, per agency client account): Standard $32, Technical/SaaS $44, Medical/high-trust $76, pillar page $150–$210. White-label audits (wholesale, per agency client account): AI Snapshot $350, Full Audit $600, Competitive from $1,000. Direct end-client calls requested by the agency cost $80 each unless included; rush work is custom quoted.
How pricing works
Bundling, payment, and commercial terms
One recurring add-on is charged at its full standalone price; adding two recurring add-ons applies a 5% combined discount; for three or more, we recommend a custom retainer instead.
Advertising spend, premium software, regulatory or professional review, and contractor pass-through costs are never discounted.
Projects are billed 50% at kickoff, 30% at first complete presentation or staging review, and 20% before launch or source-file handover.
Monthly retainers: first month and setup are paid before onboarding; recurring fees are billed in advance. Initial term is 3 months, then 30 days’ cancellation notice.
Quotes are valid for 1 month. Unused posts, hours, or deliverables do not roll over unless expressly agreed.
A standard article is up to 1,000 words, uses one monthly output, and includes one consolidated revision with human factual and source review; technical / SaaS and medical / high-trust articles (up to 1,500 words) use 2 outputs and pillar pages (up to 2,500 words) use 3; the monthly mix is confirmed in your proposal. A single article is delivered within one week of confirmed production start, after we receive the complete brief and approved facts. The start date depends on your requested timing and availability.
Out-of-scope work (a fix on your site or a digital marketing request your plan does not cover) is quoted before we start at $40/hour, with a 30-minute minimum and 15-minute steps after that, and starts only after you approve. If something breaks because of a change we made, we fix it at no charge.
What every tier includes, without exception
The Citation Guarantee is a process, not a promise about outcomes
We do not guarantee rankings, traffic, revenue, patient volume, review removal, or inclusion in any third-party AI answer. What we do guarantee is the process behind every claim we publish on your behalf.
2FA on every admin account
Least-privilege CMS access for everyone on assigned work.
Every claim traced to a source
Client-approved facts, not invented figures.
Human sign-off before anything ships
No unsupervised AI output reaches your site.
Documented change log
Every correction and update is recorded.
Common questions
Pricing FAQ
Straight answers on scope, billing, and what the Citation Guarantee covers.
Why do the tier prices say “from”?
Each price is the starting point for that tier. Final pricing is set in a proposal once scope is defined: locations, content volume, compliance risk, integrations and reporting needs. Enterprise varies most, so it is never a flat number applied to every account.
How do articles count against my monthly outputs?
Each output can be one page-optimization task or up to 1,000 words of a new article. One output covers up to 1,000 words: a standard article uses 1 output, technical / SaaS and medical / high-trust articles (up to 1,500 words) use 2, and a pillar page (up to 2,500 words) uses 3. You choose the mix each month, and your proposal confirms it.
Are PPC, social media, and website work included in the retainers?
No. The three retainers bundle SEO, AEO, GEO, Local SEO, AI-powered content, AI accuracy protection, citation and review management, and performance reporting. PPC campaigns, Smart Social, video creation and YouTube management, website projects and care plans, and graphic design and brand identity are scoped and billed separately. Enterprise includes any of these only when the custom proposal expressly says so.
Do you clean up AI-built or vibe-coded websites and logos?
Yes. AI-built site cleanup, logo cleanup and brand asset cleanup are one-time projects, priced separately from retainers and quoted after a free review. We fix WordPress and static sites directly. For app-style builds made with tools like Lovable, Bolt or v0, we deliver an audit and a prioritized fix list, or move the marketing site to WordPress. We don’t build or repair app features, databases, logins or payments.
What does the Citation Guarantee actually guarantee?
It guarantees a documented process: agreed priority questions are tracked monthly across named answer engines, discrepancies are logged, and client-approved facts are corrected at the source. It does not guarantee a specific ranking, a specific citation outcome, traffic, revenue, or patient volume.
Do prices include ad spend or hosting?
No. Retainer and service prices exclude taxes, advertising spend, premium software, media production, contractor pass-through costs, hosting, and domain fees unless a proposal expressly states otherwise.
How does white-label pricing work for agencies outside the Philippines?
White-label retainers are wholesale partner rates, quoted per client account, in USD: from $450 (Starter), from $900 (Professional), and from $1,800 (Enterprise) per client account per month, with the same monthly output allowances as the direct tiers. Your resale price is yours to set. You retain sales, account management, and final client approval; AvantScale delivers fulfillment under your brand with one consolidated feedback source.
Can I switch tiers or cancel?
Yes. After an initial 3-month term, retainers can be canceled with 30 days’ written notice. Tier changes are handled at the next billing cycle; unused posts, hours, or deliverables from a prior month do not roll over unless expressly agreed.
Not sure which tier fits? See your Visibility Gap first.
Tell us your market in the contact form and we’ll test ten of your buying questions in ChatGPT, Gemini, and Google AI Overviews. If you’d like a live prompt walkthrough, say so in the form.