News and insights
Notes on getting found by people and machines.
Practical writing on SEO, answer engines and AI visibility. No theory for its own sake. Everything here is a method we use and test ourselves, explained well enough that you could run it yourself.
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Hiring an answer engine optimization (AEO) consultant in the Philippines? Ask these 8 questions first
An AEO consultant should show how they test ChatGPT, Gemini and AI Overviews. See the 8 questions to ask before you hire one in the Philippines. Read more ›
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What an AI visibility audit actually checks
An AI visibility audit tests the questions buyers type into ChatGPT, Gemini and Google AI Overviews, then records what each engine says about your business on that date.…
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How to get your business named in a ChatGPT answer
Ranking on Google and being recommended by a model are two different jobs. This is the structural work that decides which one you get, written so you could…
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