Category
AI Trends
Understand the search and generative AI changes affecting how brands are discovered, described, and recommended. This category covers model updates, AI Overviews, retrieval systems, zero-click behavior, measurement methods, and the practical implications for businesses and marketing teams.
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ChatGPT now shows ads in the Philippines. Should your business pay, or work on being named in the answer?
ChatGPT ads reached the Philippines in September 2026. See who sees them, how an ad differs from being named in the answer, and what to try first.
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How to check whether an agency’s AI citation guarantee is real
A real AI citation guarantee covers the agency’s process, not the engine’s output. No agency controls what ChatGPT, Gemini or Google AI Overviews cite, so a promise that…
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What llms.txt is and what it does not do
llms.txt is a plain-text file at the root of a website that lists the site’s most important pages for AI tools to read. It is a proposed convention,…
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