News and insights
Notes on getting found by people and machines.
Practical writing on SEO, answer engines and AI visibility. No theory for its own sake. Everything here is a method we use and test ourselves, explained well enough that you could run it yourself.
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Hiring an answer engine optimization (AEO) consultant in the Philippines? Ask these 8 questions first
An AEO consultant should show how they test ChatGPT, Gemini and AI Overviews. See the 8 questions to ask before you hire one in the Philippines. Read more ›
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Hiring a white-label SEO provider in the Philippines? Check these 8 things first
White-label SEO from the Philippines works when access, reporting and review rules are set in writing. See the 8 checks to run before you hire one.
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Top 10 digital marketing agencies in the Philippines (2026 shortlist)
The digital marketing agencies in the Philippines that 9 public lists name most often in 2026. See how the 10 compare and how to choose one.
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ChatGPT now shows ads in the Philippines. Should your business pay, or work on being named in the answer?
ChatGPT ads reached the Philippines in September 2026. See who sees them, how an ad differs from being named in the answer, and what to try first.
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Your business is only on Facebook. Can ChatGPT, Gemini and AI Overviews find you?
Many Philippine businesses live on Facebook alone. See where ChatGPT, Gemini and AI Overviews get local business facts and what to add so they can find you.
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What llms.txt is and what it does not do
llms.txt is a plain-text file at the root of a website that lists the site’s most important pages for AI tools to read. It is a proposed convention,…
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How to check whether an agency’s AI citation guarantee is real
A real AI citation guarantee covers the agency’s process, not the engine’s output. No agency controls what ChatGPT, Gemini or Google AI Overviews cite, so a promise that…
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SEO, AEO and GEO: what each one changes on a small business website
SEO, AEO and GEO target three different results. SEO targets the ranked links on Google. AEO targets the answers that AI assistants such as ChatGPT, Gemini and Google…
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White-label AEO and GEO: what an agency should get from a provider
A white-label AEO and GEO provider should deliver four things for each of your client accounts every month: a tracked list of buying questions, dated results from each…
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How to check whether your clinic shows up in Google AI Overviews
To check whether your clinic appears in Google AI Overviews, search the questions patients actually ask while signed out of Google, with your location set to the area…
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